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This web site states the following, "A truly versatile and personal online booking page." We saw that the web page also said " Clients make a booking and appointments are automatically created in your calendar of choice." It also said " Share your booking page link and easily fill your calendar with one on one meetings and appointments. Offer multiple locations, each with its own availability and settings, with or without services. Accept appointments for your team." The header had Booking page as the highest ranking optimized keyword. It is followed by Meet Me page, personal scheduling assistant, and scheduling page which isn't as ranked as highly as Booking page. The next words booknow.so uses is scheduling link. scheduling URL was included and might not be viewed by search engines.